Ova društvena mreža je konstantno preplavljena fotografijama beba, hrane i modnih dodataka, ali polako postaje sve moćnija i u svetu umetnosti.

 

Pored toga što je Instagram koristan za promociju umetnika i izložbi takođe je odličan način da prodavači umetnina dođu do potencijalnih kupaca.

Prema izveštaju iz 2013. godine skoro polovina kupaca umetnina koristi društvene mreže.

– Većina mojih najboljih klijenata je na Instagramu –  rekao je za Bloomberg Bret Gorvi, jedan od  međunarodnih rukovodilaca u kompaniji Kristi, čija je specijalnost savremena i poslijeratne umetnosti.

Gorvi, koji na Instagramu ima više od 55.000 pratilaca, nedavno je iz prve ruke saznao koliko je Instagram postao moćan.

On je prošlog meseca, pre nego što je njegov avion poletio iz Njujorka, na Instagramu objavo sliku prvaka sveta u boksu Reja Robinsona, autora Žan-Mišel Baskiata.

Šesnaest sati kasnije je sletio u Hong Kong i već je imao tri ponude potencijalnih klijenata koji su se raspitivali o slici. Dva dana kasnije je sliku koju je 2007. godine na aukciji kupio za 7,3 miliona dolara prodao za tri puta veći iznos, odnosno 24 miliona dolara.

- "I am just a poor boy Though my story's seldom told I have squandered my resistance Fora pocket full of mumbles, such are promises All lies and jests Still a man hears what he wants to hear And disregards the rest - - When I left my home and my family I was no more than a boy In the company of strangers In the quiet of the railway station Running scared, Laying low, seeking out the poorer quarters Where the ragged people go Looking for the places Only they would know - - Asking only workman's wages I come looking for a job But I get no offers Just a come-on from the whores On Seventh Avenue I do declare There were times when I was so lonesome I took some comfort there, le le le le le - In a clearing stands a boxer And a fighter by his trade And he carries the reminders Of ev'ry glove that laid him down Or cut him till he cried out In his anger and his shame - 'I am leaving, I am leaving' - But the fighter still remains - Lie la lie, lie la la la lie lie Lie la lie, lie la la la la lie la la lie - - SIMON & GARFUNKEL, 'The Boxer' - - The main character of Paul Simon's 'The Boxer' bears a striking resemblance to the early life of Jean-Michel Basquiat. Born in Brooklyn to a Haitian father and a Puerto Rican mother, Basquiat left home at 15, dropping out of school and living by his wits on the streets of New York until he was discovered fully formed as a primitive expressionist at the age of twenty-one. As a lone black artist in a totally white art world, Basquiat identified with the struggling black boxer and painted him in a series of 'surrogate self-portraits', as a crucified victim and a heroic victor in the ring. Here he depicts middle weight champion "Sugar Ray Robinson", 1982, a powerhouse of muscle in his splendid orange boxer shorts, almost shackled by the bulk of his superhuman strength and the breaking balls of his gloves. Jean-Michel Basquiat's 'Sugar Ray', 1982 will be on view this week in Hong Kong as part of Christie's curated selling exhibition, 'The Loaded Brush". - - #famousnegroathletes #jeanmichelbasquiat #powerandtheglory #theloadedbrush #christies @_inouekoji #theboxer #wordsandimages

Фотографија корисника @brettgorvy дана

Gorvi je ovog meseca dao ostavku u svojoj kompaniji ali veruje da je Instagram budućnost tržišta umetnina.

– To samo pokazuje snagu društvenih medija i transformaciju načina kupovine – rekao je Gorvi.

Prodaja umetničkih dela putem društvenih mreža je u konstantnom porastu, a na tom polju trenutno prednjači Instagram. I popularni glumac Leonardo DiKaprio je 2015. godine kupio sliku nakon što ju je vidio na Instagramu.



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